Yik Yak, the latest social network app available on iOS and Android, is making waves amongst millennials.

Tyler Droll and Brooks Buffington, both graduates from Furman University in South Carolina, created the app and launched it in November 2013. The app puts users into Herds based on the user’s location. Each post can only be viewed by the local community and is limited to 200 characters. Just like Reddit, users can vote posts up or down, comment to start discussions, and create/view discussion threads that are within a 5-mile radius of their location. The close-proximity makes discussions feel more relevant to people that are in that community.

The app is mostly used by students in colleges and universities, where sharing news, events, and discussing campus life woes are among its most popular topic discussions.

“We’re all about these location-based use cases and communities, and making the world feel small again.” – Tyler Droll

The founders claim that there are millions of users, but are hesitant to share the exact numbers. I’m very interested to see how fast it grows and whether or not it ends up becoming a short-lived fad.

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