Is Email Dying? Research Shows Young Users Spend Less Time Using Email Services
A recent report from App Annie showcases the dominance of messaging apps over email services among young users. Users between the ages 13 and 24 spend over 3.5 times using messaging apps than those who are 45 years and older, while older users still use email and web browsers.
Key highlights from this report:
– US Android Phone users spent 40% more time in their apps overall in 2015.
– Younger users aged 13–24 spent the most time in apps but had the shortest sessions.
– 25–44-year-olds are engaging more with apps and are both proven spenders and tech-savvy.
– Users aged 45+ contributed more than 60% of overall consumer spend in the US, but accessed apps the least.
The report also found that users between the ages of 13 and 24 are heavy consumers of video streaming related services on their mobile devices, using video streaming apps 2x more than those ages 45 and over. However, those between ages 25 and 44 are more likely to do some mobile shopping using mobile services, likely because of higher spending power.
For more information, head on to AppAnnie.com.