Research Says Most Smart Home Early Adopter Demographic are Young Males

A survey in 2016 done by a home automation and home care solutions company called “Essence” did a study on smartphone users in the U.S and Europe. Their purpose was to find out how likely smartphone users were to adopt smart home tech.

“The early adopters responded significantly more positively on all behavioral attitudes relevant to smart home products, showing an interest of 70% in innovation, technology, greater convenience, lifestyle and design, on average, as opposed to 23% for all other groups combined.” – Rafi Zauer, Head of Marketing of Essence

These males between the ages of 25 to 35 with high incomes also prefer well-known and reputable brands. Surprisngly, this demographic also stated that they are mostly influenced by TV advertising.

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the author

I'm Camcloud's Digital Marketing Specialist and have a passion for technology and human engagement through social media. I started my career in the the non-profit sector with the goal of helping to empower young people. Now as part of the Camcloud team, I create a variety of digital content about industry trends and video surveillance. You can follow me on Twitter @MarwanAlShafei .

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